The Ultimate Positioning Playbook

The Ultimate Positioning Playbook cover

The flagship workbook: a four-part system for positioning the product, building the brand around it, sequencing the launch, and rebuilding the sales pitch from the ground up.

What’s inside

Part One: Positioning the Product · Part Two: Building the Brand Around It · Part Three: The Launch Process · Part Four: The Sales Playbook — with worksheets and scoring tools throughout.