Case Studies

OUR WORK

Case Studies

Real client engagements, from positioning strategy to measurable outcomes.

  • Two office workers in business dress recoil as water pours into an oversized funnel and overflows its sides, under the headline Funnel Trouble.

    More Leads, Less Growth: Rebuilding Customer Acquisition Economics
    2026
    Lead volume up 77%, new-logo ARR up 17%, CAC nearly doubled. One blended CAC was hiding four acquisition businesses — two of which had no credible payback horizon. Cutting demand spend by $3.1M grew new-logo ARR 26%.
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  • Collage of businessmen climbing a mountain built from stacks of cash and obsolete office computers, with a large orange arrow pointing up.

    Two Revenue Engines, One Comp Plan
    2026
    A payments engine had made it economically rational to underprice software. Rebuilding packaging, rebate economics, governance and sales incentives so subscription revenue could grow without gutting the payments economics funding the business.
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  • Illustration of a researcher in glasses examining a cardboard box labelled Product amid stacks of equipment

    Product Repositioning to Reach a New Market
    2026
    How a fintech/edtech platform repositioned around an overlooked buyer segment — cutting CAC by 35%, lifting sales win rate from 3% to 21%, and growing ARR from $1.5M to $13M.
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