The library
Resources that do the work.
Guides and templates for GTM teams, free to read in full — no email required. The designed PDF editions are one click away when you want them.
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The Demand Engine
By Ryan Frazier • September 2026Creating demand you can capture, capturing demand you created — why pipeline math, channel choice and measurement all fail in the same place, and what the evidence actually supports. -
The Launch Checklist
By Ryan Frazier • July 2026A field-tested, day-by-day sequence for product, feature, and account launches, from the go/no-go meeting through the first 90 days. -
The Ultimate Positioning Playbook
By Ryan Frazier • July 2026The flagship workbook: a four-part system for positioning the product, building the brand around it, sequencing the launch, and rebuilding the sales pitch from the ground up. -
The Messaging Framework
By Ryan Frazier • July 2026Seven templates for turning positioning into words people actually repeat, from the core positioning statement to channel-by-channel messaging. -
The Persona Map
By Ryan Frazier • July 2026Three worksheets for mapping who you’re actually building for, and who actually signs: the buying committee, the individual persona, and the empathy map. -
The Positioning Loop
By Ryan Frazier • July 2026A seven-stage circular framework for continuously building, testing, and refining what the market actually wants.